Expedia: travelers plan with AI agents but still book directly
Expedia CEO Ariane Gorin says AI agents are strongest in discovery, while travelers still prefer to book with trusted brands.
By GennnAi··1 min read
On the third-quarter earnings call, she said agent traffic is high intent but too small to draw conclusions. Expedia has partnered with Google in AI Mode, announced a Meta Muse integration and is testing OpenAI's new ad products. A Vrbo voice agent resolved over 15% of inbound contacts in two months. Gross bookings rose 11% and revenue 12%, while advertising growth slowed to 7%. Qantas is the first partner on its agentic template.
Source: PYMNTS, published on November 4, 2026.