Gentle Monster unveils Joaquin Phoenix film for its first intelligent eyewear
Gentle Monster has released a teaser for the campaign film of its first intelligent eyewear collection, directed by Jonathan Glazer and starring Joaquin Phoenix.
By GennnAi··1 min read
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The full film arrives later in November. Pre-orders open on November 12, followed by a public preview in New York from November 13 to 23. The Seoul-founded brand enters a market dominated by Meta: IDC says shipments of smart glasses without displays rose 167% year on year in the first quarter of 2026, to about 2.25 million units. Google bought a 4% stake in Gentle Monster in June 2025.
Source: FashionUnited, published on November 6, 2026.