Amazon Ads nears $20 billion and bets on agentic AI
Amazon's advertising business generated almost $20 billion in the third quarter, up 12%, as the company bets on its agentic tool Amazon Ads Agent.
By GennnAi··1 min read
Total revenue reached $201.9 billion, up 12%. Amazon Ads Agent unifies sponsored ads, display, video and audio buying; Amazon says beta tests show up to 67% higher return on long-term ad spend. In August, the FTC and 22 state attorneys general sued Amazon over its advertising auctions, which the company disputes. Sources told Digiday that transparency of automated decisions remains a concern.
Source: Digiday, published on October 30, 2026.