Over 400 million customers used Amazon's Alexa for Shopping in a year
Amazon said over 400 million customers used its Alexa for Shopping assistant in 12 months, up from 350 million at end-July.
By GennnAi··1 min read
CEO Andy Jassy said users spend 50% more than non-users. In the third quarter, Amazon posted $201.9 billion in net sales, up 12%, and AWS sales rose 39% year over year. It announced more than 100 new capabilities ahead of the holidays. Amazon blocks agents such as ChatGPT and Meta's Muse, though Jassy hinted this may change; he expects Alexa for Shopping to remain the primary shopping agent for Amazon.
Source: Digiday, published on November 2, 2026.