Radio ad sales houses bring agentic AI into 2027 audio buying
Lagardère Publicité News and M6 Unlimited are introducing agentic AI into audio campaign planning, according to French radio sales houses' 2027 terms of sale.
3 novembre 2026·GennnAi
Lagardère Publicité NewsM6 UnlimitedLPN ConnectAdventicPrisma MediaSmartclipRMC BFM AdsRMC BFM DriveUsagesEntreprisesFlash