Radio ad sales houses bring agentic AI into 2027 audio buying
Lagardère Publicité News and M6 Unlimited are introducing agentic AI into audio campaign planning, according to French radio sales houses' 2027 terms of sale.
By GennnAi··1 min read
Lagardère Publicité NewsM6 UnlimitedLPN ConnectAdventicPrisma MediaSmartclipRMC BFM AdsRMC BFM DriveUsagesEntreprisesFlash
LPN Connect, built on Prisma Media's Adventic technology, builds a media plan from a natural-language brief. M6 Unlimited is preparing a similar digital audio solution with Smartclip. RMC BFM Ads launches RMC BFM Drive and a Graph ID, while NRJ Global promotes Sound Impact. Radio reaches 36.6 million daily listeners, with 2h47 average listening per day. Digital audio now accounts for over a quarter of listening.
Source: Minted, published on November 3, 2026.