Visa launches benchmark testing AI agents on shopping tasks
Visa released an online tool open to everyone that evaluated 22 AI models from 12 providers across 15 realistic shopping scenarios.
By GennnAi··1 min read
The overall pass rate was 57.2%, ranging from 28.9% to 82.2% depending on the model. In 54% of failed runs, the AI still decided to buy, having missed or not met the customer's requirements. Visa says trust is key to AI shopping adoption. It also forecasts US holiday sales up 4.5% and average gift spending of $777 per consumer, versus $736 in 2025, the strongest holiday sales growth since 2021.
Source: Digital Transactions, published on November 5, 2026.