One in five big British brands is missing from AI assistants' recommendations
Human Forward tested 75 British brands on six AI assistants: 15 were never recommended, and 35 of 50 sites checked were not agent-ready.
By GennnAi··1 min read
The 35 sites not ready include Marks and Spencer, Dunelm and Moonpig; the 15 ready ones all run on Shopify. Brands never named include Boohoo, New Look and Matalan. When one assistant recommends a brand, on average 39% of the others leave it out. Human Forward launches Storefront to make products reachable from ChatGPT, Gemini, Claude and Muse, at 199 in pounds, dollars or euros a month.
Source: ChannelX, published on November 3, 2026.