Salesforce to acquire Cresta, a voice agent specialist for customer service
Salesforce has signed a definitive agreement to acquire Cresta, whose voice agents handle complex customer calls, to combine it with Service Cloud.
By GennnAi··1 min read
Cresta's platform also guides human representatives in real time and analyzes every interaction. Its customers include Marriott, Comcast and Alaska Airlines. After the deal closes, Cresta will continue to support the contact center and telephony platforms its customers use today. Closing is expected in the first quarter of fiscal year 2028, subject to regulatory approvals. Salesforce wants to connect each conversation to the customer and its outcome.
Source: Salesforce, published on November 2, 2026.