Safilo says it will enter the smart glasses market
Safilo's chief executive says the Italian eyewear maker will enter the smart glasses market, without specifying the timing or the way it will do so.
By GennnAi··1 min read
Angelo Trocchia told Le Figaro: "we will be part of it." The Padua-based group posted nearly €1 billion in revenue in 2025. Safilo is a smaller player than its rival EssilorLuxottica. EssilorLuxottica sold 7 million pairs of Ray-Ban glasses co-designed with Meta in 2025. Smart glasses have won over consumers. McKinsey forecasts the global market could reach $30 billion by 2030.
Source: Le Figaro, published on November 3, 2026.