Reddit begins testing ads in its search results as traffic declines
Reddit is testing ad placements in its search results pages, days after warning investors about declining search traffic and a weaker revenue forecast.
By GennnAi··1 min read
The test involves a select group of advertisers, with ads shown based on factors including contextual relevance. Google's AI search sends less traffic to publishers' sites. In Q3, U.S. daily active users fell from 53.2 million to 50.7 million, and fourth-quarter sales guidance of $1 billion to $1.03 billion was below expectations. Reddit also plans a gradual shift to a logged-in experience, starting outside the U.S.
Source: TechCrunch, published on November 3, 2026.