Publicis names a CEO and strategy chief for Marcel

Publicis appointed Scott Hagedorn CEO and Sam Levine Archer chief strategy officer of Marcel, its agentic AI platform, to scale the platform's growth.

By GennnAi·October 23, 2026·1 min read

Publicis Marcel Scott Hagedorn Sam Levine Archer Publicis Sapient Epsilon Lotame Entreprises Usages Flash

Both roles are new, and the two executives keep their current jobs. Marcel began as Publicis' internal AI tool. It is set to expand into creator and influencer marketing, sports, culture and optimizing content for AI chatbot answers. Publicis Sapient, Epsilon and Lotame will help connect data. Publicis' net revenue organic growth rose 5% in the third quarter, while its technology arm Sapient continued to struggle.

Source: Marketing Dive, published on October 23, 2026.