Publicis closes LiveRamp acquisition as some brands plan to leave
Publicis has closed its $2.2 billion LiveRamp acquisition, and beverage brand Liquid Death says it plans to move away from the data-collaboration platform.
By GennnAi··1 min read
The deal closed after a Federal Trade Commission consent order meant to preserve LiveRamp’s neutrality, with oversight lasting five years. Liquid Death’s chief media officer fears its data could train Publicis’s AI tools, although the deal’s terms say that cannot happen. WPP and Omnicom had signaled they would wind down their use of LiveRamp. Publicis did not immediately respond to a request for comment.
Source: Marketing Dive, published on November 3, 2026.