FTC probes personalized pricing and pay at nine major companies
The FTC orders nine companies, including Uber, Delta and Walmart, to detail how they use personal data to set prices and compensation.
By GennnAi··1 min read
Announced October 28, the study relies on Section 6(b) of the FTC Act. Delta, United, JetBlue, Lyft, Uber, DoorDash, Instacart, Target and Walmart have 45 days to respond. The FTC wants to know whether prices or worker pay vary according to personal data such as loyalty-program participation. Chairman Andrew Ferguson criticizes the opaque methodology some firms may use; commissioners voted 2-0. It can compel holdouts in federal court.
Source: Federal Trade Commission, published on October 28, 2026.