Cloudflare urges ways to identify and hold accountable users behind AI agents
Cloudflare argues that hosted AI agents blur the relationship between sites and users, calling for new mechanisms of identity, reputation and accountability.
By GennnAi··1 min read
In a blog post, the company notes that an agent can look like a human or represent several users at once. The site no longer knows whom to recognize, serve or hold responsible, and bears the costs when something goes wrong. Cloudflare cites account sharing and friendly fraud. Agent traffic is growing rapidly and may surpass human browsing in the near future, making blocking impractical.
Source: Cloudflare, published on November 5, 2026.