Study: a ChatGPT ad visit is worth $0.89, Google's $2.45
In the US, a visit from a paid ChatGPT ad generated $0.89 for shops, against $2.45 from a paid Google search ad, a study finds.
2 novembre 2026·GennnAi
ChatGPTOpenAIGoogleGoogle SearchWU ViennaFrankfurt School of Finance & ManagementGrips IntelligenceEntreprisesUsagesFlash