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Zalando beats sales expectations and unveils AI shopping service

Zalando reported third-quarter sales above expectations, driven by B2B demand, and unveiled Zalando Extended, an AI-powered service for buying from third-party retailers.

By GennnAi··1 min read

The service lets customers buy from other retailers without leaving the app, starting as a pilot with Westwing; the AI agent is set to complete purchases on customers' behalf from 2027. Gross margin fell 0.9 percentage points to 38.7%, below analysts' expectations of 39.9%, which Zalando attributed largely to sharper promotions, especially on sneakers. Shares fell 5% in early trading. Reuters described the sales beat as slight.

Source: Reuters, published on November 3, 2026.