Whoop to sell its 5.0 and MG trackers at Ulta
Wearable maker Whoop will sell its 5.0 and MG trackers online and in selected Ulta Beauty stores starting in March 2027.
By GennnAi··1 min read
The Boston-based company, valued at $10.1 billion in March after a $575 million Series G round, makes its first move into specialty beauty retail. The 5.0 comes with memberships at $199 or $239 a year; the MG costs $359 a year and adds blood pressure insights, AFib detection and ECG. Ulta, which is expanding in wellness, and Whoop say they may collaborate on new products.
Source: WWD, published on November 4, 2026.