Roblox loses players but bets on generative AI to compensate
Roblox reported quarterly daily active users of 138 million, below expectations, and is counting on generative AI to offset the decline.
By GennnAi··1 min read
Daily active users fell 9% year over year, against 145 million expected. Hours engaged reached 34 billion, beating estimates but down 15%. Roblox says over 80% of its top 100 games last quarter were made with AI tools. CEO David Baszucki sees a step function change in content creation. An AI agent also scraped 145.5 GB of 3D assets from Open3DLab, which Roblox called a mistake.
Source: Game Developer, published on October 30, 2026.