NielsenIQ and Google partner to advance agentic commerce
NielsenIQ and Google announced a partnership to improve product discovery and local availability in agentic commerce, with NIQ naming Google Cloud a primary AI provider.
By GennnAi··1 min read
NielsenIQNIQGoogleGoogle CloudGemini for businessShopping GraphMeridianNIQ CadenceEntreprisesUsagesFlash
NIQ aims to complement Google's Shopping Graph, which holds over 60 billion product listings, with data on 250 million products and store tracking across 90 countries. It will deploy Gemini for business across its workforce and integrate Google's open-source Meridian marketing mix model into its Cadence platform. NIQ chief executive Jim Peck said industry collaboration is needed for agentic commerce to scale. Further details on initiatives will be shared as the partnership progresses.
Source: Google Cloud Press Corner, published on October 29, 2026.