Netflix launches ‘AI Discover’ tab with themed recommendations on TV
Netflix is gradually rolling out in the US a TV tab with experimental AI features that suggest content based on themes.
By GennnAi··1 min read
The “Discover” tab appears in the top menu of the TV app. Initial themes include “Something Light,” “Family Movie Night” and “Quick Watches.” Users can tell Netflix they dislike a recommendation, and the app remembers it. Netflix describes a “new intelligence layer” that responds to members in real time. The rollout targets members using Netflix in English on supported TVs, following recent layoffs of around 1,000 employees.
Source: The Verge, published on November 3, 2026.