Maybelline brings real-time virtual makeup try-on to ChatGPT
Maybelline New York becomes the first beauty brand to integrate real-time virtual makeup try-on into ChatGPT, available from October 29, 2026.
By GennnAi··1 min read
The experience combines Maybelline's expertise with L'Oréal's ModiFace technology. In a single conversation, users get advice and recommendations, preview products and shades using their camera or a photo, then find where to buy in store or online. Users search “Maybelline” in ChatGPT's Apps section to access it. Shown as a pilot at VivaTech 2026, it now reaches consumers, a first step in L'Oréal's vision of making its beauty services accessible within conversational AI.
Source: PR Newswire (Maybelline New York), published on October 29, 2026.