AI gains ground in French Christmas shopping, Havas Market study finds
A Havas Market study finds 39% of French people have used or plan to use AI for Christmas shopping, up from 36% in 2025.
By GennnAi··1 min read
Conducted with Havas Group's Cortex and YouGov among 1,004 French people, the survey puts the share at 61% among under-35s. Among users, 48% seek the best deals, and 19% say AI clearly influences their choice. 26% would entrust some purchases to an AI. The average gift budget reaches 252 euros, versus 245 in 2025 (up 3%), and 55% will do their Christmas shopping in November.
Source: J'ai un pote dans la com, published on November 6, 2026.