AI slop: 39% of French consumers penalise brands next to it
DoubleVerify's Global Insights 2026 report finds 39% of French consumers view brands negatively when their ads appear beside low-quality AI-generated content.
By GennnAi··1 min read
The report draws on a February 2026 Sapio Research survey of 22,000 consumers in 21 countries and 2,020 advertising decision-makers. Across EMEA, the figure reaches 42%. In France, only 27% welcome advertising in AI assistants, while 29% oppose it. AI bots account for 15% of clicks in unprotected campaigns. Meanwhile, French display viewability rises to 67% and ad fraud incidents fall 37%, to 0.3%. Brand suitability incidents also fall 23%, to 4%.
Source: Minted, published on November 5, 2026.