Fresh Step makes three AI talking-cat ads in 30 days
Clorox's litter brand produced three 15-second spots with agency RECE in 30 days, at one-tenth the cost of traditional production.
By GennnAi··1 min read
Clorox CMO Eric Schwartz presented the case at the ANA Masters of Marketing conference. The spots feature talking cats and are running on linear TV, with cutdowns on social media. He said the savings roughly equate to creating 10 more campaigns. The figures are self-reported: the companies have not disclosed their estimate for conventional production or how internal labor was counted. Results cover time and cost, not sales lift.
Source: Marketing Dive, published on November 5, 2026.