Brands promote handcrafted art and its makers as AI content spreads
Prada, Hermès and Anthropologie are showcasing hand-drawn or hand-animated human work to stand apart from the AI-generated content flooding the internet.
By GennnAi··1 min read
Prada entrusted its 2026 holiday campaign to former Disney animator John Pomeroy for hand-drawn animated films. Hermès also promoted human-made projects, tagging the artists. Stop-motion artist Alina Golovlova, who directed a short film for Anthropologie, says her work feels more appreciated. Social media users praised the absence of AI. Some artists say this skill has become a greater asset than ever. Coca-Cola's use of AI stirred some controversy.
Source: NBC News, published on November 5, 2026.