ChatGPT ventures into shopping: a revolution in product search?

Available since April 28 in the United States, ChatGPT's new Shopping feature promises to transform how we discover, compare, and purchase our favorite products, far from traditional search result pages.

ChatGPT Shopping: a guided and personalized experience

With its new feature, ChatGPT becomes a true shopping advisor. It no longer just answers questions: it suggests trendy, beauty, electronics, or home products, accompanied by a brief description, a summary of customer reviews, and even links to merchant sites.

The big difference? Everything is done in natural language, with the ability to engage in conversation, ask follow-up questions, compare products, and get straight to the point.

And unlike Google, the results are not ads, but independent selections. A small revolution for fans of reliable recommendations.

Direct competition with Google... and a transformation of SEO

In its press release, OpenAI states clearly: no more “scrolling through pages of results”. ChatGPT Shopping aims to simplify search and make the experience smoother.

Google's response was swift: the Mountain View giant now integrates Gemini directly into its search results, an obvious countermeasure to this rising power.

The impact on SEO is set to be massive. Brands will now need to optimize their presence not just for Google, but also for ChatGPT's responses. A new era of conversational SEO is dawning.

ChatGPT Shopping is not just a feature: it's a vision. That of a more fluid web, where search becomes conversation. Tomorrow, the question will no longer be “How to be visible on Google?” but “How to be recommended by ChatGPT?”

Next step? Integrating local brands, personalized services, and second-hand options. Smart shopping is just beginning.