243 million Southeast Asian workers use generative AI, Google report finds
Google, Temasek and Bain's e-Conomy SEA 2026 report says 58% of the region's working population uses generative AI, scaling four times faster than mobile internet.
By GennnAi··1 min read
The region's digital economy is set to grow 17% in 2026 to $368 billion in gross merchandise value, and to exceed $1 trillion by 2035. The report projects a 60-fold surge in regional AI usage over five years, driven by growing confidence in agentic commerce. It finds 75% of users willing to let AI agents compare prices and complete transactions for them.
Source: Google, published on October 21, 2026.